about

historically, the fitness industry has been dominated by men. products designed by men, for men, with women rarely at the centre of the design process. the equipment is usually functional first, aesthetics second… or not at all. bulky shapes, harsh materials and bright colours. functional? yes. visually disruptive? also yes. 

more women than ever are embracing pilates and strength training (which we love!), however the products have been slow to evolve. 

we felt the industry was missing something, at besi we believe women shouldn't have to choose between aesthetics and high performing fitness equipment.

inspired by pilates studios, modern interiors and calm spaces - besi is designed to look beautiful in your space without compromising on performance. 

we hope you love the collection as much as we do.

welcome to the community.